Meet Liz


Hi, I’m Liz. I live in Columbus, Ohio with my husband Mason and my son William. We love our city. I absolutely love being a wife and a mom. There are good and bad days but I wouldn’t trade it for the world.

A goal of mine is to find meaning in the “everyday” moments in this life. Life is short and such a gift. I want to be fully present, love hard and serve well. I want to cherish the small moments that make up this big life. It is easy to measure life by instagram, but friends, that is not real. The real, messy, beautiful, in between moments mean the most to me.

I also, LOVE to encourage small business owners. Being an entrepreneur is such a blessing but it can also be messy. I want to provide entrepreneurs with encouragement, practical advice and tools to set their businesses up for success.

Building relationships is a huge part of my life. I thrive when I am with my family and friends. My perfect night consists of a homemade dinner around the table, a game of cards, a bonfire and a lot of laughter. At our house we have an open door policy. Everyone is welcome and everyone is loved. On a rough day I believe in a good book, a trip to target, kisses from my baby and a chai latte.




The EC Shop Story


Hi friends! Elizabeth Conley here. Before I say anything else, I want you to know that you are welcome here. You are loved, you are seen and you have purpose. My goal is not just to sell you products. My goal is to let you know that you can make real change, right where you’re at.

I started the EC shop at a time in my life where I felt overwhelmed, tired and confused. I was a new mom. I was tired and lonely. Before I was a mom I traveled, went on missions trips and served faithfully at my church. After I had William, that portion of my life was put on hold (#newborn life). At that time I felt like I couldn’t create real change. I mean most of my days were filled with poopy diapers, lack of sleep and nursing marathons. How could I make real change?

One day, I realized something. Change doesn’t have to be flying overseas or raising millions of dollars. Change can look like small acts of kindness. I realized that me, a stay at home mom, can make change by spreading kindness. And friend, you can too.

I specifically designed these products to tell a story. I want each t-shirt, sweatshirt, necklace and diaper bag to say something. I want you to wear it with confidence, knowing who you are. You are worthy. You are loved. You are beautiful. You are strong. You belong. And most of all, you can make real change right where you’re at.

You, my friend, have a story to tell. Tell it well.



"Enjoy the little things in life because one day you will look back and realize they were the big things."

-Kurt Vonnegut